Games Global Expand UK Partnership with Flutter
Games Global have announced that they are expanding their partnership with Flutter. With this being so, their games will now be available to play at some of the top online casinos in the UK.
The company is renowned for producing top level slot and table games. These include ‘Gold Blitz,’ ‘Immortal Romance,’ and ‘Ancient Fortunes Poseidon Megaways’ will now be available to play at sites such as Paddy Power, Betfair, Sky Vegas and Sky Bingo.
Additional content will be supplied to the online casinos in the UK every week during the initial stage of the launch. Exclusive content is always something that sites like to have in what is a highly competitive market. This new deal between Games Global and Flutter will see exclusive titles being developed. Already, we have seen ‘Sky Vegas Gold Blitz’ go live.
The Interim Chief Revenue Officer at Games Global is Rupert Dix. Commenting on the new deal, he said that the UK is one of their “core markets.” This new deal with Flutter will provide a “wealth of opportunity to maximise player engagement.” He added that the two companies are “excited to deliver these immersive experiences together.”
Games Global already has collaborations in place with other brands that are owned by Flutter. These include FanDuel, Sisal and PokerStars. The collaborations have already produced great success in both the European and American gambling markets.
Roisin Hogan is the Commercial Director at Flutter UK&I and believes this deal with Games Global will further strengthen their sites. In fact, her view is that the partnership will “ensure audiences are presented with an unrivalled range of content.”
It’s already been an important year for Games Global. Earlier in 2024, the Stockholm-based game studio Barstruck became their exclusive partner.
September will see the release of their first slot ‘Flaming Wolf Link&Win.’ This new slot will be available to play on the Games Global platform.
There’s a 12,650x top win available in the game that is set in North America. Players get to see three different wolf species. It’s a game that has a striking look to it and gives its players plenty of chances to get some big wins.
Landing at least six Link&Win symbols on the screen at the end of a spin activates that feature. Symbols are locked into position once this is triggered and more respins can be received if further Link&Win symbols make an appearance. There’s also a free spins round that can produce even more wins.
It’s the latest partnership for Games Global. They have also signed deals with Hard Rock Digital and Flip Five Gaming and are among over 40 in-house and partnered studios that are part of the Games Global brand.
The Chief Product Officer of Games Global is Andy Booth. He says that Barstruck becoming an exclusive partner to them “further demonstrates our ethos of supplying the most comprehensive content portfolio in the industry.” He’s particularly a big fan of the Link&Win features which he feels “underpins Barstruck’s offering.”
Roger Admeus is the Chief Executive Officer of Barstruck and sees this partnership as “a landmark occasion” for his company. His view is that the deal gives them “access to a treasure trove of data and one of the most robust distribution networks spanning Europe, the Americas and beyond.”
Those of you reading this article who are also boxing fans are in for a treat by the end of 2024.
That’s because Games Global have partnered with former world champion Floyd Mayweather to produce a new slot game that will be available around the world.
The game will feature the former world champion boxer who was undefeated in his professional career and still participates in exhibition matches He even appeared for WWE at WrestleMania and is renowned outside the ring for his lavish lifestyle.. With a huge global fanbase, the release of a slot game based around him is more than likely to be a massive success, perhaps even a knockout.
It’s a partnership that has thrilled Andy Booth who says that Mayweather “embodies triumph and high stakes.” This he believes “will resonate well with the competitive and premium nature of the iGaming industry.”
The Chief Executive of Mayweather Fitness Holdings, James Williams says they are looking forward to developing the game. He said that Games Global “presented an exciting proposition to bring Floyd’s success story to the online slots universe.” Mr Williams added that the soon-to-be-released game “offers the excitement of the boxing ring and allows players to be a world champion fighter in the iGaming arena.”